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Question from Linked-In:

I am an MBA first year..will be starting off with the 3rd semester very soon,the only question is how will I know what to choose as a specialisation between HR and Marketing? I already have done my project in HR but I am confused between the two..so what do I do?

Answer:

Here is the difference between Human Resources Managers and Marketing Managers.

Human Resources Managers

Plan, direct, and coordinate human resource management activities of an organization to maximize the strategic use of human resources and maintain functions such as employee compensation, recruitment, personnel policies, and regulatory compliance.

Tasks –

* Administer compensation, benefits and performance management systems, and safety and recreation programs.
* Identify staff vacancies and recruit, interview and select applicants.
* Allocate human resources, ensuring appropriate matches between personnel.
* Provide current and prospective employees with information about policies, job duties, working conditions, wages, opportunities for promotion and employee benefits.
* Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures.
* Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes.
* Analyze and modify compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements.
* Plan and conduct new employee orientation to foster positive attitude toward organizational objectives.
* Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems.
* Plan, direct, supervise, and coordinate work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relations.

Marketing Managers

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Tasks –

* Develop pricing strategies, balancing firm objectives and customer satisfaction.
* Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
* Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
* Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
* Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
* Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
* Consult with product development personnel on product specifications such as design, color, and packaging.
* Compile lists describing product or service offerings.
* Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
* Select products and accessories to be displayed at trade or special production shows.

Links:

Clarification added 0 seconds ago:

The Holland Code for Marketing Managers is: EC

Enterprising — People with an Enterprising personality style like working with people and data. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional — People with an Conventional personality style like working with things and data. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

The Holland Code for Human Resources Managers is: ESC

Enterprising — People with an Enterprising personality style like working with people and data. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Social — People with an Social personality style like working with people. Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Conventional — People with an Conventional personality style like working with things and data. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

For more information about Holland Codes, visit Hollandcodes.com.

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